Terms and conditions

Wise Cow provides online mathematics learning and practice. These terms explain the service, purchases and your rights. Contact us at hello@wisecow.co.uk or through the Contact page.

These terms apply to personal use of Wise Cow and purchases made through the website. The plan details and price shown before checkout form part of your purchase. If a specific offer gives you a more favourable right, we will honour it.

Creating an account is free and does not commit you to a paid plan. A paid plan or trial begins when your order is accepted and access is confirmed. You can review your choices before submitting payment details.

Our privacy policy explains how we use personal data. Accepting these terms does not give permission for optional usage analytics or remove any data-protection rights.

Nothing in these terms limits consumer rights that the law does not allow us to exclude.

Our postal contact address is Wise Cow, 3F1 Third floor, 3 Hill Street, Edinburgh, EH2 3JP.

You must be aged 13 or over to create or use a Wise Cow learner account. Accounts are not available to children under 13, including where an adult would otherwise give permission.

Use accurate account and billing information and keep your sign-in details secure. Tell us promptly if you suspect someone is using your account without permission. You are not automatically responsible for unauthorised activity that is not your fault.

An account owner manages purchases and creates separate student accounts for the learners they support. Each student account is for one learner and must not be shared with other learners. Owners who want to study use a separate student account for themselves, using a purchased student place. Do not sell access or use another person’s account without permission.

Where your plan uses pooled allowances, its student places and course allowances can be assigned across the students you manage. Each active student needs a funded student place and a funded allowance for each selected course. A student place includes one course allowance; additional course allowances are included only where purchased. The quantities and available courses shown before purchase govern your order.

Assigning, removing or archiving a student or changing a course does not itself cancel a purchase or change its price. Existing funded assignments are preserved where possible when a purchase ends and other usable paid allowances remain. We do not displace another funded student to make capacity available.

To prevent account sharing and repeated switching, course assignments may be restricted for 30 days from assignment. Repeated replacement of students can involve a waiting period of up to seven days. Relevant restrictions and availability are shown in the account controls. Continuing access for the same learner using another purchase does not itself start a new replacement waiting period.

To purchase a paid plan, start a trial that leads to payment, or choose to pay early during a trial, you must be aged 16 or over if you live in Scotland, or aged 18 or over if you live in England, Wales or Northern Ireland. These are Wise Cow’s purchase eligibility requirements. If you are below the applicable age, an eligible parent or guardian must arrange the purchase in their own capacity.

The purchaser must have permission to use the payment method and is responsible for the agreed charges. Paying for another learner does not give the purchaser unrestricted access to that learner’s personal information. These terms do not give permission for optional analytics or marketing.

Access includes the courses and features described in your chosen plan for its stated period. Sample content and trial access may cover only part of a course. Check that the available subject, level and content meet your needs before purchasing.

Wise Cow supports learning and revision. Automatic marking, explanations and progress summaries can contain mistakes and do not constitute official examination results or qualifications. We do not guarantee a particular grade or educational outcome.

If you think content or a marking result is wrong, contact us with the question or attempt reference. We will investigate. These educational limitations do not remove our responsibility to provide the service with reasonable care and skill.

You need an internet connection and a compatible modern browser. Handwritten input requires a suitable mouse, touchscreen or pen device. You are responsible for your device and connection costs; contact us if you are unsure about compatibility.

We may correct errors and update learning materials. We will not use updates to remove a substantial part of the paid service without the protections in section 11.

AI marking is subject to a fair-use allowance for each learner account, shared across the courses used by that learner.

As a guide, the allowance typically supports approximately 3,000 AI-marked answers per account month. This is an estimate, not a fixed or guaranteed number of answers. The number varies with the size and complexity of the questions and submitted answers, including images and written working.

The allowance is intended to comfortably support reasonable personal study and revision. Under normal conditions, most learners are unlikely to reach it.

Fair-use allowances renew each account month. An account month follows the monthly anniversary of your earliest subscription start, or your account creation date if there is no subscription start. It does not necessarily match a calendar month.

Pending requests may temporarily reserve part of your allowance. Requests that fail to return a usable result may still count towards usage; contact us if you believe an error has unfairly used your allowance.

If a fair-use limit is reached, further automatic marking may pause until the next account month. Your existing course entitlement, lessons and saved feedback remain available. Technical limits on exceptionally large submissions also apply to keep the service reliable.

We will not reduce your fair-use allowance for a period already paid for without your agreement or an appropriate remedy under section 11.

The checkout shows the amount payable, applicable taxes, payment timing, course access and whether the plan renews. Check these details before confirming. We will not add an undisclosed compulsory fee.

A monthly plan renews and charges monthly until cancelled. There is no additional minimum paid commitment, cancellation notice period or exit fee. You can stop the next renewal at any time before it is due. An upfront plan is a single payment for the stated access period and does not renew automatically. Immediate full-access purchases are charged when you confirm the purchase.

For an upfront plan priced to a selected end date, the amount and end date accepted at checkout govern that purchase. A later change to a new customer’s offer does not change your existing order.

Pooled upfront allowances end at the end of 31 May in the year shown at checkout, including where a longer purchase covers a later exam year. The exact end date accepted at checkout governs your purchase. Any access funded by other active purchases continues, subject to their terms and the available student and course allowances. Expiry alone does not delete saved work or results; the normal account and data-retention policies still apply.

Where configured exam dates allow, we send the account owner a post-exam reminder before upfront allowances expire if the remaining purchases are forecast to leave insufficient usable allowance for current students or courses. Expected monthly renewals are a forecast, not a guarantee of future payment or access. A missing or delayed reminder does not extend the purchased access period or authorise any further charge.

If a payment fails, access may remain limited or be suspended until payment is resolved. We will explain how to resolve the problem. Contact us if you dispute a charge; this does not restrict any rights you have with your payment provider.

Price changes apply to future purchases or renewals, not an already-paid period. A higher renewal price requires clear advance notice and your agreement before it is charged. If you do not agree, we will honour the existing price or explain when the plan will end, with reasonable notice and any refund due for unused prepaid access.

Where offered, a trial lasts seven days and provides limited course access. It is available only on the eligibility terms shown with the offer. Choosing immediate full access starts paid access once payment is successfully confirmed instead.

A trial requires a payment method. Unless you cancel before its stated end, a monthly trial converts to the displayed recurring monthly subscription, while an upfront trial takes the displayed single payment for the stated access period.

Trial access covers selected course topics and limited guided revision and practice papers, where available. Practice Attempts are subject to fair-use limits. Automatic marking is also subject to the fair-use provisions in section 4. The offer explains the access available to you.

You can cancel a trial using Cancel trial in Billing or the trial controls shown on your subscription page. Cancelling a trial stops its automatic payment. Your limited trial access continues until the original trial end date, then ends without a payment being taken. If a payment is already being processed or the control is unavailable, email hello@wisecow.co.uk; the absence of a button does not remove your cancellation rights.

If you choose to pay and unlock full access during a trial and payment succeeds, the trial ends and full access begins. For a monthly plan, monthly billing starts at that point; for an upfront plan, the saved single price and access end date apply. If payment needs further authentication or fails, follow the status shown rather than assuming the upgrade is complete.

A seven-day trial is separate from the fourteen-day cancellation right described below. Choosing a trial does not shorten that legal cancellation period.

You can cancel your initial plan within 14 days after the day the contract begins, without giving a reason. Where the contract starts with a trial, this period starts with that contract, rather than beginning again at the first payment. Starting the trial or using Wise Cow does not by itself waive this right.

To exercise this right, email hello@wisecow.co.uk, write to Wise Cow, 3F1 Third floor, 3 Hill Street, Edinburgh, EH2 3JP, or send a clear cancellation request through the Contact page before the deadline. Include enough information to identify the account and purchase. You do not need to use particular legal wording or give a reason. Access ends when we carry out the cancellation.

If you cancel within this initial period, we will stop future charges and refund the payments for that plan within 14 days of receiving your request. We use the original payment method unless you agree otherwise and do not charge a refund fee.

You may use this cancellation message, but it is not compulsory: “To Wise Cow, 3F1 Third floor, 3 Hill Street, Edinburgh, EH2 3JP, hello@wisecow.co.uk: I give notice that I cancel my contract for [plan/course], ordered on [date]. Account email: [email]. Customer name and address: [name and address]. Date: [date].” A signature is needed only if sending a paper form.

After the initial cancellation period, manage a monthly subscription through Billing → Manage billing or contact us to stop the next renewal. The billing service shows when cancellation takes effect. A request received before the renewal is due must not be defeated merely because a website control is unavailable.

Cancelling a monthly renewal does not ordinarily refund a period already paid for. Access continues to the end of the paid billing period and then stops unless another active purchase covers it. A monthly refund does not itself cancel renewal or end access. An upfront plan ends on its stated date unless you separately choose to end its access earlier.

For upfront purchases, contact Support to request a refund. We review the request and determine the amount manually, taking account of the purchase, unused access, the reason for the request and your legal rights. We will explain and confirm the amount before issuing it through Stripe. Wise Cow does not automatically calculate an upfront refund amount.

A full or partial refund does not itself end access, shorten the paid period or reduce student or course allowance. Refunds for service problems, price corrections, duplicate charges or goodwill are financial adjustments separate from access cancellation. Your statutory remedies remain available.

Ending upfront access is a separate, explicit action in Wise Cow. The cancellation page explains that this immediately ends all remaining allowance funded by the selected upfront purchase and does not issue a refund. If you ask Support to arrange both a refund and an end to access, we will confirm those as separate actions.

Ending one purchase does not close the owner or student accounts, delete saved learning records or automatically end access funded by other purchases. Existing funded students are not displaced. Access can continue where other usable paid student and course allowances cover it; where they do not, the affected access ends. Saved records remain subject to normal account and data-retention policies.

We will issue agreed refunds without undue delay and within 14 days of agreeing the refund, using the original payment method unless you agree otherwise, without a refund fee. Any earlier legal deadline still applies; the initial cancellation deadline above runs from your cancellation request, not from a later agreement.

If the service is faulty, materially different from its description or not supplied as agreed, you may have rights to correction, repeat performance, a price reduction or a refund. These rights can apply after the initial cancellation period. Contact us so we can put the problem right; these terms do not replace your statutory remedies.

Deleting an account is separate from requesting a refund. Account deletion closes access and stops future renewals, but does not automatically refund earlier payments or cancel a valid claim you have against us.

You retain ownership of the original work you submit. You give Wise Cow permission to store, reproduce and process it only as needed to provide and protect the service, mark answers, support you and carry out the limited transcription-based quality testing described in the privacy policy. This permission is subject to your data-protection rights and the stated retention purposes.

Only submit material you have the right to provide. Do not upload, write, draw or otherwise share unlawful, sexually explicit, threatening, harassing, hateful or abusive material, or other content inappropriate for an educational service. Do not include another person’s confidential information or unnecessary sensitive personal information. This applies to whiteboard drawings, photographs, answer uploads, messages and other submissions.

Wise Cow and its licensors retain their rights in the website, software and learning materials. You may use the content for your own learning and make copies where the website expressly allows this or the law permits it.

Do not resell or publicly redistribute protected content, bypass access controls, disrupt the service or use automated collection that infringes our rights or harms the service. This does not restrict activities the law expressly permits.

Do not access or attempt to access another person’s account, private answers or restricted content without authorisation. Do not use stolen credentials, exploit vulnerabilities, bypass payment or access controls, or use other illegitimate means to obtain access. This does not restrict authorised account management, purchased access provided by an account owner, trials, free samples or other access we expressly permit.

Use Wise Cow consistently with the rules of your school and examination body. Do not use it to obtain unauthorised help during an assessment.

We will provide the service with reasonable care and skill and supply digital content that meets applicable legal requirements, including matching its description. We aim to keep the service available, but maintenance, faults and events outside our reasonable control may interrupt it.

We will take reasonable steps to resolve interruptions and provide notice of planned work where practical. If an interruption materially affects paid access, contact us for an appropriate remedy, which may include restored access, an extension, a price reduction or a refund as required by law.

For events outside our reasonable control, we will take reasonable steps to reduce their effects. We do not use such events to retain payment for services we cannot provide indefinitely. Your right to cancel and receive any refund due remains.

If you submit prohibited material, obtain or attempt unauthorised access, misuse payment or access controls, or otherwise seriously or repeatedly misuse the service, we may issue a warning or temporarily or permanently restrict or block access. Restrictions will be proportionate to the circumstances and may apply to the relevant account, content or feature.

Where reasonably necessary to protect learners, other people, accounts or the service, or to address unlawful content, serious abuse, fraudulent payment or unauthorised access, we may act immediately without prior notice, including imposing a temporary or permanent block. Where safe and lawful, we will explain the reason as soon as reasonably practicable and give you an opportunity to respond. You can contact Support to challenge a decision. These measures do not remove your statutory rights or automatically forfeit payments.

If we end paid access for reasons that are not your fault, we will refund the unused portion. If a breach is your fault, any amount we retain must be fair and lawful; there is no automatic forfeiture of all fees.

You can close your account through Account → Data → Delete your account. The privacy policy explains the recovery period, erasure and any records that must remain. Cancelling a plan and deleting an account are different actions.

For an inactive account without current paid access, we may send a warning with a deletion deadline. Signing in before that deadline stops the inactivity process.

We may make proportionate changes to address legal or security requirements, correct errors or improve the service. We will explain material changes in advance, except where urgent action is necessary, in which case we will explain them as soon as reasonably possible.

A change will not retrospectively remove rights arising from your purchase. If a proposed change would materially reduce the paid service or disadvantage you, we will obtain agreement where needed or let you end the affected plan without penalty and receive a refund for unused prepaid access.

New terms apply to new purchases from their stated effective date. For an existing contract, we will follow the notice and protection requirements above; simply uploading a replacement page does not automatically vary your purchase.

If the business transfers to a new operator, your existing consumer rights must be preserved and we will explain any effect on your contract and personal data.

We are responsible for foreseeable loss or damage caused by our breach of these terms or failure to use reasonable care and skill. Loss is foreseeable if it is an obvious consequence or was reasonably contemplated when the contract was made.

We do not exclude or limit liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability or consumer right that cannot lawfully be excluded.

Wise Cow is supplied for personal learning. We do not accept liability for business losses arising from use for trade or commercial purposes, except where the law requires otherwise. This does not exclude the learner’s ordinary consumer remedies.

We are not responsible for losses caused solely by your misuse or events for which we have no legal responsibility. If our faulty digital content damages your device or other digital content, your statutory rights to repair or compensation remain.

Email hello@wisecow.co.uk or use the Contact page with the account or order reference and a description of the problem. We will investigate and seek a fair resolution. Do not send full card numbers or passwords.

Raising a complaint, asking for a refund or disputing a payment does not by itself suspend your account. We will investigate disputed charges and keep access available during our review unless a proportionate restriction is reasonably necessary to address credible fraud, an unauthorised payment or a security risk.

We will not charge you an administration or dispute fee for raising a payment dispute, require you to withdraw a bank dispute before we help, or attempt to collect the same disputed amount again while it is under review. Once a formal bank dispute is open, reimbursement for that payment is handled through the payment provider’s dispute process to avoid duplicate reimbursement. Separate undisputed purchases and their agreed renewals continue unless cancelled.

If a disputed payment is reversed, only the capacity funded by that payment may be removed or adjusted, after accounting for other active purchases. We will explain any resulting access change. Saved learning records are not deleted merely because a payment is reversed. If the dispute is resolved in our favour, clearing the review does not create duplicate allowance or restart the original access period.

If we cannot resolve a consumer complaint, we will explain our position and provide information about an appropriate certified alternative dispute resolution provider and whether we are willing or required to use it. You are not required by these terms to use arbitration instead of the courts.

English and Welsh law governs these terms, subject to mandatory consumer protections that apply where you live. UK consumers may bring proceedings in the courts of the part of the UK where they live. Nothing here removes any other court rights given by applicable consumer law.

If a court finds a term unenforceable, the remaining terms apply so far as they can fairly operate. A delay in enforcing a right is not a permanent waiver. Neither provision reduces your statutory rights.

For each qualifying new household account, Wise Cow provides one £5 Amazon voucher to the referrer and one £5 Amazon voucher to the new account owner. This limit applies to the whole household account, regardless of how many students, courses or subscriptions it has. Adding students, buying additional subscriptions or renewing does not earn extra referral vouchers for that account.

The invitation must come from a user with a verified email address whose household has an active paid subscription when the new account signs up. Free trials do not qualify. Existing accounts do not qualify as new households. The new account must be linked to the invitation during signup.

The new household must make a confirmed subscription payment and remain a paid subscriber for 28 days from that payment, whether paying monthly or upfront. Qualifying vouchers are marked as eligible after that period and are sent manually by Wise Cow; they are not sent automatically when payment is made.